We are the creators and owners of the SugarBaby Brand.
Born on the Australian sand, SugarBaby is an Australian made and owned beauty brand delivering beauty devotees radical, effective and functional skincare, treatments and tanning solutions since 1998.
As we’ve grown up our brand has too, with SugarBaby undergoing a strategic rebrand and market repositioning to elevate the brand and target a fresh demographic of socially progressive beauty consumers, who seek products that do good as well as feel good.
SugarBaby’s new strong key messaging of Clean + Kind + Vegan, commits the brand to remain at the forefront of environmentally friendly beauty products. With a promise to develop ecofriendly packaging and innovative product formulations that are kind to both the earth and skin.
The SugarBaby brand is licenced to McPhersons Consumer Goods Pty Ltd.
- Brand Strategy
- Product Development
- NPD Ideation
- Sales & Marketing
- Social & Digital Strategy
- Logo & Packaging Design
- Copy Writing
- Product Formulations